When it comes to cost-effective data solutions, Google Analytics is as good as they come. Used by a range of companies worldwide, this tool has proven to fit the valuation and needs of the smallest startup to the largest tech conglomerate.
In today’s world, it’s hard to imagine excelling in anything digital without turning to data collection and analysis. Still, not everyone has jumped on the data collections & action solution bandwagon. Even some large enterprises still hesitate to really invest in data analytics.
A product like Google Analytics Premium can be a real turning point for those looking to upgrade their digital strategy. Here are a few ways premium can help you get more bang for your buzz.
Make Quick Decisions
Premium is Google’s way of getting companies to deliver more concise customer journeys. It takes everything that we already know and love about Google Analytics, removes data limitations and offers much faster data processing. Some Premium features that have already proved to be extremely useful:
- Four-hour refresh delay in real-time data
- 24/7 dedicated account support
- Mega-friendly user onboarding
- NO data limitations
- 100% of user-owned and controlled data
All starting for around a cool $150,000/year
Real-Time Info, Real Results
Google Analytics Premium puts deeper insights into your digital audiences and digital marketing ROI. It lets you measure engagement to create more effective digital marketing initiatives, improve user experience, and optimize new and ongoing digital strategies.
By seamlessly integrating with all the usual AdSense products and CRM, Premium offers a complete view of real-time customer behaviour. It also interfaces across Google media properties and DoubleClick Digital Marketing for real-time, automated marketing.
Last but not least, Google Analytics Premium also comes with a training package.
Unlocking and understanding the wealth of
data that Premium provides can create opportunities for eComm stores based on the behaviour and browsing habits of their current customers – and even potential ones.
Just like social media and SEO, businesses looking to get ahead of the curve are beginning to invest heavily in actionable, data-centric marketing solutions. What’s more, many enterprise-level companies have treasure troves of data they don’t even know they have, let alone what to do with! There’s really no better way to target and communicate with new customers than reaching them based on their trending interests.
Unlocking and understanding the wealth of data that Premium provides certainly creates opportunities. An eComm, for example, can develop a digital strategy based on the behaviour and browsing habits of not only their current customers, but even potential ones. WOW! However, a service like Premium needs a big investment. Therefore, if your site generates less than $1M USD/year to your business, it’s probably not in your best interests to pay for this web analytics tool.