When it comes to cost-effective data solutions, Google Analytics 4 is as good as they come. Used by a range of companies worldwide, this tool has proven to fit the valuation and needs of the smallest startup to the largest tech conglomerate. GA4 is a new kind of property with different reports than what you’re used to seeing in Universal Analytics properties. If your website currently uses a Universal Analytics property you’ll want to upgrade to a Google Analytics 4 property.
In today’s world, it’s hard to imagine excelling in anything digital without turning to data collection and enhanced analytics. Still, not everyone has jumped on the data solutions bandwagon. Even some large enterprises still hesitate to really invest in data analytics.
A product like GA4 can be a real turning point for those looking to upgrade their digital strategy. Here are a few ways premium can help you get more bang for your buzz.
Make Quick Decisions
GA4 is Google’s way of getting companies to deliver more concise customer journeys. It takes everything that we already know and love about Universal Analytics, removes data limitations and offers much faster data processing. Some Premium features that have already proved to be extremely useful:
- Shorter refresh delay in real-time data
- Dedicated account support
- Mega-friendly user onboarding
- NO data limitations
- 100% of user-owned and controlled data
- Enhanced Ecommerce
Real-Time Info, Real Results
Google Analytics 4 puts deeper insights into your digital audiences and digital marketing ROI. It lets you measure engagement to create more effective digital marketing initiatives, improve user experience, and optimize new and ongoing digital strategies.
By seamlessly integrating with all the usual Google Ads products and CRM, GA4 offers a complete view of real-time customer behaviour. It also interfaces across Google media properties and DoubleClick Digital Marketing for real-time, automated marketing.
Last but not least, GA4 also comes with tons of resources and training guides.
Unlocking and understanding the wealth of data that GA4 provides can create opportunities for Ecommerce companies based on the behaviour and browsing habits of their current and potential customers.
Just like CRM & artificial intelligence, businesses looking to get ahead of the curve are beginning to invest heavily in actionable, data-centric marketing solutions. What’s more, many enterprise-level companies have treasure troves of data they don’t even know exist, let alone what to do with! There’s really no better way to target and communicate with new customers than reaching them based on their trending interests.
Unlocking and understanding the wealth of data that GA4 provides certainly creates opportunities. However, really utilizing GA4 to its full capability requires a big investment. Therefore, if you’re generating less than $1M USD/year, it’s probably not in your best interests to pay for advanced analytics software.