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Half of a Digital Strategist’s job is knowing which tools are available to make our jobs faster, better, smoother and easier. And, really, there is no one perfect tool for digital wizardry. Oftentimes it comes down to utilizing ...

When it comes to cost-effective data solutions, Google Analytics is as good as they come. Used by a range of companies worldwide, this tool has proven to fit the valuation and needs of the smallest ...

A few years ago, our Scandinavian Google reps kindly shared a study with us which compared 429 eCommerce sites across all categories from multiple countries. The survey was benchmarked against 43 eCommerce best practices Google chose to use for ...